How to maintain continuity in your Facebook posts.

by Amber Dermoudy

In keeping up with technology, most businesses understand that on some level they must have their own business-related social networking accounts if they want to continue to be relevant in today’s market.

At the very least, having a Facebook account will be beneficial to your business, not only as a vehicle of direct communication with your clients and followers, but also as a platform for providing customer support and maintaining an effective advertising and branding channel.

It’s for this reason that creating unique and engaging content to keep your audience interested is a must.

While it may be fun to spend all day on your personal Facebook page and see what’s going on in your friends’ lives, handling a Facebook account for business is an entirely different kettle of fish. Firstly, you have to understand that you are building an online brand and image and whatever you post reflects your company.

So while it may be easy to update your personal Facebook account, it’s sometimes proves difficult to update your Facebook fan page with relevant posts – especially when you don’t have a backlog of content and are on limited time. Not only this, but you have to understand the right interval for posting because it plays an important role in optimising your page.

It’s for these particular reasons that the role of the “social media manager” was born. This role in a nutshell is to basically keep Facebook accounts updated, optimised, socially relevant and trending, freeing up your time to work on the business.

Depending on the size of the company and to keep all these tasks at hand, some businesses hire two or more social media managers. However, here comes the dilemma. Many Facebook pages lack one important aspect when two or three authors handle one account – continuity of posts. For instance, two social media managers would post two stories that are completely out of sync with each other. Then there are also times when you, or your boss as the business owner, would want to take over the Facebook page, and post something out that could be relevant to the company but irrelevant to the page. Or they might post out something personal that again could reflect badly on the company’s image. What happens then is that readers will be more confused than enlightened. Those who are bolder would probably reply with a “huh?”

So what do you need to do to ensure continuity on your own business related Facebook page?  Here are my tips:

1.     Plan ahead.

The first thing you need to do to ensure your project runs smoothly is to plan ahead. If you’re thinking that’s a bit general I will break it down even more. It means that for the next 30 days, the topics and the dates of posts are already in a list. Who will be posting it should also be listed to avoid repetitive posts.

2.     Assign tasks.

As the business owner or account manager, you are responsible for figuring out who will do what. Who will be assigned with checking the account every day? Who will answer customer queries online? Who will research the topics? Who will proofread before posting?

3.     Keep your communication open.

The next big thing in keeping a well-managed social media account is being able to communicate with your co-workers. All misunderstandings are avoided or solved through open communication. Make sure that you regularly communicate with your social media managers to make that they are on the same page as you.

4.     Share information.

Finally, make sure that you share information with your social media managers. If you have an update about your business, services, products and other relevant information, it’s best to make sure that your social media managers – the people who are in charge of making you look good online – are well-informed.

If you have experienced this problem in the past, and have found other solutions, please feel free to share them in the comments field below 🙂


by Amber Dermoudy

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