PepsionYouTube

Creating for YouTube: what marketers need to know

As time spent on YouTube continues to rise, the video platform is fast becoming Australia’s number one online video viewing destination. YouTube’s current statistics reveal that 100 hours of content are uploaded every minute.  That would take you 4.1 days of continuous watching and it’s an increase of 38% from the end of 2012 when [...]

ABC Splash Games

How ABC is gamifying education

As Australia expands into digital learning, we are seeing a rise of games in the classroom – with the recent launch of three new interactive learning games from Splash, ABC’s online education portal. They have gamified science, history, maths and geography, by turning school subjects into “game time” for Australian students and teachers. The free [...]

ABC Splash Games

How ABC is gamifying education

As Australia expands into digital learning, we are seeing a rise of games in the classroom – with the recent launch of three new interactive learning games from Splash, ABC’s online education portal. They have gamified science, history, maths and geography, by turning school subjects into “game time” for Australian students and teachers. The free [...]

AD Tech Amber Dermoudy Panel

AD Tech ANZ: Real-time marketing take-aways

On 18th March 2014, I was invited to facilitate a panel at the Australian Ad:Tech conference held at the Hilton in the Sydney CBD. The topic discussed was real time marketing – with the panel of experts including Michael McKeon, Director of Vivant, Derek Laney, Director of Product Marketing at Salesforce for the ExactTarget Marketing Cloud, Dan [...]

rage

RageAgain – a sleek home to nostalgic tunes

The iconic late night and early morning opening to ABC’s rage has kept many an Australian entertained since the late 1980’s. Technology hobbyist Patrick Galbraith must have been one of these, so he created the website RageAgain – giving the nostalgic amongst us the opportunity to revisit moments in musical history that we thought were [...]

ABC Splash Games

How ABC is gamifying education

As Australia expands into digital learning, we are seeing a rise of games in the classroom – with the recent launch of three new interactive learning games from Splash, ABC’s online education portal. They have gamified science, history, maths and geography, by turning school subjects into “game time” for Australian students and teachers. The free [...]

Startup Watch

Memtell

Memtell; your own portable Pensieve

Memtell is a social media tool designed to capitalise on the explosive growth in social networking as a means of capturing and sharing information. I sat down with Memtell CEO Pushpinder Bagga to find out a little bit more: Q1: Lets get right into it. Give me your best elevator pitch? Memories … [Continue Reading]

Latest Posts

ABC Splash Games

How ABC is gamifying education

As Australia expands into digital learning, we are seeing a rise of games in the classroom – with the recent launch of three new interactive learning games from Splash, ABC’s online education portal. They have gamified science, history, maths and … [Continue Reading]

AD Tech Amber Dermoudy Panel

AD Tech ANZ: Real-time marketing take-aways

On 18th March 2014, I was invited to facilitate a panel at the Australian Ad:Tech conference held at the Hilton in the Sydney CBD. The topic discussed was real time marketing - with the panel of experts including Michael McKeon, Director of Vivant, … [Continue Reading]

nintendo-walkthrough

Walking through Walkthroughs

Wherever there is a video game, there are gameplay videos. You may be wondering why anyone would want to watch a game when they could just play it. Surely it’s more engaging to be a part of the gameplay instead of watching from the sidelines? Well, … [Continue Reading]

screenshot-small-1

POSTCARD: your personal swiss army knife for sharing social content

Last week, Tech Crunch broke the story about the release of a new social media scheduling app called Postcard. Working “in the industry” I’ve had a lot of experience with these types of tools, and I have to say Postcard is one of the first in a long … [Continue Reading]

Regus Car

Self-driving car concept the new mobile office

A new self-driving car concept “the XchangE” aims to help professionals work on the road, by transforming a car into a fully connected office and meeting hub. Being displayed at the Geneva Motor Show in March, global workplace provider Regus has … [Continue Reading]

Memtell

Memtell; your own portable Pensieve

Memtell is a social media tool designed to capitalise on the explosive growth in social networking as a means of capturing and sharing information. I sat down with Memtell CEO Pushpinder Bagga to find out a little bit more: Q1: Lets get right into … [Continue Reading]