PepsionYouTube

Creating for YouTube: what marketers need to know

As time spent on YouTube continues to rise, the video platform is fast becoming Australia’s number one online video viewing destination. YouTube’s current statistics reveal that 100 hours of content are uploaded every minute.  That would take you 4.1 days of continuous watching and it’s an increase of 38% from the end of 2012 when [...]

iAwards

New award helps Australia boost youth innovation

We all know that the role of innovation in Australia is becoming more and more important as traditional industries slow down. Part of helping foster the digital ecosystem is to encourage our bright young minds and provide opportunities for them to get innovative ideas off the ground. Unfortunately, however, there is very little available to [...]

Godzilla

Godzilla is back in town

The giant, scaled dino-monster has returned and is coming to a cinema near you, but bypassing your consoles. For a movie that has some hype surrounding it, why haven’t they incorporated a full-on console title? The tie-in game for the movie (this time around) is called Godzilla: Smash3. It is a mobile game that involves [...]

AD Tech Amber Dermoudy Panel

AD Tech ANZ: Real-time marketing take-aways

On 18th March 2014, I was invited to facilitate a panel at the Australian Ad:Tech conference held at the Hilton in the Sydney CBD. The topic discussed was real time marketing – with the panel of experts including Michael McKeon, Director of Vivant, Derek Laney, Director of Product Marketing at Salesforce for the ExactTarget Marketing Cloud, Dan [...]

rage

RageAgain – a sleek home to nostalgic tunes

The iconic late night and early morning opening to ABC’s rage has kept many an Australian entertained since the late 1980’s. Technology hobbyist Patrick Galbraith must have been one of these, so he created the website RageAgain – giving the nostalgic amongst us the opportunity to revisit moments in musical history that we thought were [...]

Godzilla

Godzilla is back in town

The giant, scaled dino-monster has returned and is coming to a cinema near you, but bypassing your consoles. For a movie that has some hype surrounding it, why haven’t they incorporated a full-on console title? The tie-in game for the movie (this time around) is called Godzilla: Smash3. It is a mobile game that involves [...]

Startup Watch

iAwards

New award helps Australia boost youth innovation

We all know that the role of innovation in Australia is becoming more and more important as traditional industries slow down. Part of helping foster the digital ecosystem is to encourage our bright young minds and provide opportunities for them to get innovative ideas off the … [Continue Reading]

Latest Posts

iAwards

New award helps Australia boost youth innovation

We all know that the role of innovation in Australia is becoming more and more important as traditional industries slow down. Part of helping foster the digital ecosystem is to encourage our bright young minds and provide opportunities for them to … [Continue Reading]

Macleay

Live Blog: Macleay Entrepreneurship Forum

Words by Fleur Brown (@fleurbrown) and Ashford Pritchard (@AshfordP123) of @Launch_Group. Macleay College hosts its second annual Entrepreneurship Forum today, and some of Australia's hottest young entrepreneurs will be sharing their startup … [Continue Reading]

Godzilla

Godzilla is back in town

The giant, scaled dino-monster has returned and is coming to a cinema near you, but bypassing your consoles. For a movie that has some hype surrounding it, why haven’t they incorporated a full-on console title? The tie-in game for the movie … [Continue Reading]

20140426-173820.jpg

TEDxSydney 2014: Live Blog

6:22 - And after a glorious solo, we are at the end of the day. Thanks for following along throughout, and be sure to check out all the videos on the TEDx website! Until next year, Teddies, and don't forget to keep the conversation going long after … [Continue Reading]

ABC Splash Games

How ABC is gamifying education

As Australia expands into digital learning, we are seeing a rise of games in the classroom – with the recent launch of three new interactive learning games from Splash, ABC’s online education portal. They have gamified science, history, maths and … [Continue Reading]

AD Tech Amber Dermoudy Panel

AD Tech ANZ: Real-time marketing take-aways

On 18th March 2014, I was invited to facilitate a panel at the Australian Ad:Tech conference held at the Hilton in the Sydney CBD. The topic discussed was real time marketing - with the panel of experts including Michael McKeon, Director of Vivant, … [Continue Reading]